Mailchimp Photography Style Guidelines (2020) —
As Photo Lead, I authored and curated Mailchimp’s photography style guidelines, shaping the brand’s photographic language for internal and external teams.

Mailchimp Photography Style Guide (2020) — Development + Impact 

I led the development of Mailchimp’s first formal photography guidelines, a 46-page resource that defined the brand’s photographic style across campaigns, product, and editorial. Partnering closely with designers and creative leadership, I authored the text, curated visual examples, and established standards that ensured imagery was consistent, creative, and rights-compliant. The guide was adopted company-wide and shared with external partners, becoming a foundational tool for Mailchimp’s visual identity. (Full 46-page guidelines available upon request.)

Portfolio sample only — not an official Mailchimp/Intuit publication.

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Mailchimp Brand Refresh (2023) + Wink Systems Site (2024)