Pop-Up Forms Product Release (2024) —
For Mailchimp’s Popup Forms product launch, I assisted with art direction for the on-site shoot for both video and photography, shot the photography featured in the campaign, and provided oversight for the imagery used in the final edit.
Pop-Up Forms Product Release (2023) — Development + Impact
As part of Mailchimp’s 2023 Pop-Up Forms product release, I collaborated with design leads to assist in the on-set art direction for both the announcement video and campaign photography. In addition to directing, I personally shot the photography used throughout the video and provided oversight on image selection to ensure consistency with Mailchimp’s photographic style. This project combined hands-on photography with cross-functional art direction, resulting in a cohesive launch campaign across video and stills.