Mailchimp Brand Refresh
& Wink Systems Site —

As Photo Lead, I helped define Mailchimp’s refreshed photographic style for the 2023 Brand Refresh and collaborated with creative design leads to ensure its consistent application across the Wink Systems Site. My role focused on shaping a bold, colorful, and authentic photography direction rooted in real-world environments and customer storytelling. Working closely with the design team, I provided photographic recommendations, oversight, and authored the photography-specific guidance for the Systems Site. Together, these efforts established a clear, refreshed visual identity and gave internal teams and freelance partners the tools to implement it with consistency.