Building Scalable Photography Systems
for Device Stock Library

Device photography in lifestyle context: authentic styling and environmental storytelling (2025)

Device stock photography library (2020-2025). Built and managed Mailchimp's device photography library to support product marketing and stock photography needs. Led end-to-end production including photographer selection, shot list development, art direction, and retouching for 7 productions creating 150+ images.

Evolving with Mailchimp's brand refinement. The library's brand aesthetic evolved with the refinement of Mailchimp's voice and tone, adapting to changing product needs and visual direction while maintaining versatility for multiple use cases. ←the challenge and overview←the challenge and overview

Example from device library: product-focused composition with contextual styling

My Role As Photo Lead

Building and refining device photography from experimental approaches to editorial consistency.

  • Selected and partnered with photographers for all device library shoots

  • Developed shot lists and creative direction for diverse device contexts

  • Directed 2 shoots remotely via Zoom

  • Provided art direction for styling, composition, and environment selection

  • Oversaw post-production retouching and asset delivery

  • Maintained library organization and ensured assets met evolving product team needs

Production Approach & Creative Direction

Creating versatile device photography across contexts and use cases.

  • Lifestyle contexts: Authentic work environments— small business settings, home offices, outdoor settings—with intentional styling that feels genuine rather than staged

  • Product-focused compositions: Clean, UI-forward shots highlighting device features and Mailchimp interface, balanced with environmental context

  • Variety of perspectives: Overhead flatlays, angled compositions, in-use scenarios, detail shots capturing device interactions

  • Styling and art direction: Purposeful props, lighting approaches, and environmental choices that reinforce brand aesthetic while maintaining versatility

  • Evolution over time: Refined from experimental approaches to consistent editorial style that aligned with product needs and brand voice

Device photography library: phones, laptops, and desktops across lifestyle contexts—work environments, studio settings, and authentic product storytelling (150+ images, 2020-2025) ↓ ↓ ↓

The outcome→ Device photography library (150+ images across 7 productions) provided foundational product imagery used across Mailchimp's marketing channels, enabling consistent product storytelling with versatile assets adaptable to multiple applications.