Mailchimp & Co Brand Evolution
Across three production cycles, I led photography for Mailchimp & Co as both art director and production lead. In 2020 I provided remote creative direction for the brand's first fully Zoom-directed shoot during COVID lockdown. In 2021 I owned the project end-to-end, from photographer selection and shot lists through post-production. In 2024 I led post-production and provided creative direction through the production chain, with the shoot itself built on the photography guidelines and production systems I had established for the brand.
Production Planning & Aesthetic Evolution
2020 Production Moodboard: 'Beautiful mess' of work-from-home—colorful, casual, authentic domestic spaces
2021 Production Moodboard: Transitional phase—moving toward more polished, professional home office environments
Photography 2020-2021: Work-From-Home Era
2020: Beautiful Mess
Capturing work-from-home reality: bright, saturated colors, maximal propping, quirky humor, and authentic domestic chaos.
2021: Transitional Phase
Grounded color palette, lived-in environments—transitioning from maximal to more restrained styling while maintaining personality.
Photography 2024: Return to Office Era
2024: Office Environments
Shift to collaborative, in-office settings—professional environments, team interactions, modern workspaces.
